Sensis Bureau

Jun 23

How Dr. Jedan Phillips is Embracing the Moment to Drive Real Change in the Healthcare System

By Sharon and Lisa

In healthcare – and indeed, society, as a whole – the year 2020 has brought us to a precipice, where we can acknowledge a set of real disparities and take steps to reform key institutions or continue to ignore them, at our own peril.

Jun 04

Pandemic Pearls: Dr. Nina Shapiro Looks Ahead to What Comes Next

By Sharon and Lisa

The devastating impact of the  COVID-19 pandemic will undoubtedly be with us for years to come. However, we may soon be feeling a wave of aftershocks. Doctors across the country are already reporting their pediatric patients are missing essential immunizations, which could contribute to the rise of vaccine-preventable diseases such as measles, mumps, and whooping cough.

Apr 22

Public Health Without a Playbook: How We Brought Our Anti-Vaping Campaign to Life

By Sharon and Lisa

Many of our modern public health campaigns rely on a large and well-codified body of knowledge based on decades of data, evidence-based messaging, and at least a shared understanding of how best to address the problem.

In other words, a playbook.

Mar 31

You are the Public in Public Health

By Sharon Carothers

Public health is something you’ve scarcely thought of before maybe receiving an order to “shelter in place.” 

Merriam-Webster defines public health as, “the art and science dealing with the protection and improvement of community health by organized community effort and including preventive medicine and sanitary and social science”  

Sep 26

Lessons On Delivery From New Healthcare Marketers

By Beatriz Mallory
Lucia’s type 2 diabetes has been under control for a year. Every month, she needs the same medications and the same number of blood glucose test strips. How can she get these products most conveniently and cheaply?
Daniel is a FedEx employee with a company-sponsored flexible savings account (FSA).
Apr 06

Can Hispanic Healthcare Marketing Save $4 Billion?

By Beatriz Mallory
Hospitals seeking to reduce costs associated with 30-day readmissions can benefit from Hispanic marketing and communications strategy. Read on for recommendations on how to reduce Hispanic patient readmissions at every stage of their journey.
 
We now spend $2 trillion on healthcare each year, hospitalizations accounting for nearly one-third of that amount.
Nov 02

The Power and Peril of “Patient Zero”, the Brand

By Beatriz Mallory

Last week, an object lesson in health care marketing and branding nearly escaped notice outside of HIV/AIDS circles.  

Feb 25

Hispanics and Healthcare

By Jose Villa

While a lot has been written about Hispanics and healthcare, particularly in relation to the roll-out of the Affordable Care Act, not enough attention has been paid to the opportunity they represent. Hispanics are a vital consumer segment for the large and growing healthcare industry, not just a population to be managed.
 

Jan 08

Seven Hispanic Market Stories to Watch in 2016

By Jose Villa

As we begin 2016, we anticipate what the New Year has in store for our industry. I have never been afraid of making predictions, but I think 2016 will be unpredictable. So I’ll instead highlight important stories and trends to track. Latin American Immigration This topic has the most direct impact on Hispanic marketing – both in the short- and long-term.

Dec 04

Is Hispanic Marketing Dying or Maturing?

By Jose Villa

All industries go through cycles and evolve. Most follow a common trajectory that begins with rapid growth, then slows down, matures and ultimately faces creative destruction (which J.