Best Practices for Open Enrollment Advertising for Insurers

Fall is here and with it comes many changes. Individuals begin focusing on improving their health and, for those who are insured, examining their current insurance plan. As consumers begin researching plans during the healthcare insurance industry’s fall open enrollment (OE), companies start advertising to retain current members and to attract new ones. 

Advertising to consumers can be difficult, but this easy and simple checklist provides companies with the BEST PRACTICES FOR OPEN ENROLLMENT ADVERTISING FOR INSURERS.