Many of our modern public health campaigns rely on a large and well-codified body of knowledge based on decades of data, evidence-based messaging, and at least a shared understanding of how best to address the problem.
In other words, a playbook.
Last week, an object lesson in health care marketing and branding nearly escaped notice outside of HIV/AIDS circles.
While a lot has been written about Hispanics and healthcare, particularly in relation to the roll-out of the Affordable Care Act, not enough attention has been paid to the opportunity they represent.
As we enter the second open enrollment period for the Affordable Care Act this fall, attention will inevitably turn to driving enrollment among the so-called “young and healthy” segment of 18- to 34-year-old consumers, many of whom are Hispanics.