Sensis Bureau

Jun 04

Moving Multicultural Out of the Silos

By Jose Villa

Corporate America is increasingly undertaking enterprise-level initiatives to move multicultural market considerations from a segment-driven consideration into their core business operations. Market realities are driving this trend: the growth of multicultural populations, their spending power and the projections they will drive a majority of market growth in many industries.

May 30

How Hispanic Millennials use Food and Beverages to Connect with Their Culture

By Jose Villa

For the last year and half, I’ve been involved in a nationwide research initiative focused on Hispanic Millennials. OurHispanic Millennial Project research has focused on understanding how Hispanic Millennials differ from “mainstream,” Asian and African-American Millennials, as well as older Hispanics (35+).

Apr 21

Millennials, Music, Marketing

By Jose Villa

The last two weekends, all three combined for the ultimate West coast music festival, Coachella.

Mar 30

Digital is the New Currency

By Karla Fernandez...

I recently attended SXSW Interactive, the premiere international symposium on digital, and watched a panel about “turning fans into customers.” I really liked what Peter Scott, of Turner Sports, said: “Digital is the new currency.”

We are at a crossroad in marketing to bridge the gap between “physical” and “digital.”

Mar 16

How Hispanic Gen Z Will Change Everything

By Jose Villa

Marketers have focused on Millennials for nearly a decade, making them among the most-studied group of young adults. But as the tail end of Millennials turn 21 and graduate from college, it’s time to turn our attention to next major consumer group – those under 21.

Feb 05

Hispanic Millennials And Financial Services

By Jose Villa

Historically, financial service companies have been slow to focus on the burgeoning U.S. Hispanic market.

Jan 30

The future of wallets in one word? Digital.

By Jose Villa

Throughout January the strategists at Sensis shared with you trends that will impact this year’s digital landscape. From wearable devices to home and office equipment, they’ll all be connected to the Internet.

Jan 23

Facebook banking, smart devices, and social commerce: Here’s what you need to know

By Jose Villa

January’s almost over and if you haven’t caught up with the trends that will impact this year’s digital landscape, you better do it now. To help you out, the strategists at Sensis continue to research “what’s next” in digital to share with you. Our pick this week is “Social Media.” How will social impact digital?

Jan 16

In 2015, wearable technology will widen consumer-messaging horizon

By Jose Villa

The strategists at Sensis continue to research the biggest trends that will impact this year’s digital landscape to share with you. Our pick this week? Wearable technology. As data flows back and forth between different devices, marketers must understand the changes in consumer behavior and watch for new opportunities to message them. Check it out.

Jan 09

4 Big Consumer and Digital Trends to Watch in 2015

By Jose Villa

As we enter 2015, the strategists at Sensis are researching the biggest trends that will impact this year’s digital landscape to share with you.