In 2015, wearable technology will widen consumer-messaging horizon

In 2015, wearable technology will widen consumer-messaging horizon

By Jose Villa

The strategists at Sensis continue to research the biggest trends that will impact this year’s digital landscape to share with you. Our pick this week? Wearable technology. As data flows back and forth between different devices, marketers must understand the changes in consumer behavior and watch for new opportunities to message them. Check it out.

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