ATLANTA — Sensis, a cross-cultural marketing agency focused on driving behavior change, was awarded a new multiple award blanket purchase agreement for health marketing and communication support services by the Centers for Disease Control and Prevention.
The BPA, awarded through the CDC's Office of the Associate Director for Communication, includes a five year base period and five, 12-month option periods. Sensis – one of 16 agencies awarded the agreement – now has the opportunity to support the CDC on numerous marketing programs.
This BPA covers the gamut of health communications initiatives coming out of the CDC," said Robyn Loube, director of business development at Sensis. "The CDC's focus is driving behavior change that leads to better health outcomes. This aligns perfectly with our agency focus on leveraging culture to create experiences that change behavior.
Sensis has worked with the CDC for several years, and this new agreement allows the agency to build on its successful work in support of the CDC.
Loube will manage the contract from the Sensis office in Atlanta, which she will be leading. "When I started at Sensis in 2011, I was in our D.C. office. It was a small shop with just three of us," Loube said. "Now we have almost 30 staffers there and clients across industries. We want to emulate what we did in D.C. here in Atlanta."
Sensis' core services include advertising, earned media and digital experience development. In re-launching the Atlanta office, the agency can now provide its full range of services near the headquarters of the CDC and other clients in the Southeast.
"With the growth of the Hispanic market in Atlanta, 16.5% since 2000, the city is not only a hotbed for cross-culturalism, it is a hub for the rapidly diversifying Southeastern U.S.," Loube said. Sensis views the Southeast as rapidly emerging multicultural markets that will benefit from the agency's unique cross-cultural marketing approach.