Paid Media

Dec 04

Is Hispanic Marketing Dying or Maturing?

By Jose Villa

All industries go through cycles and evolve. Most follow a common trajectory that begins with rapid growth, then slows down, matures and ultimately faces creative destruction (which J.

Aug 06

The Media, Entertainment and Technology World of Crosscultural Millennials

By Jose Villa

Millennials are the most heavily researched and analyzed group in America.

Jul 10

Emerging Hispanic Markets Provide Marketers Another Shot

By Jose Villa

The Hispanic market is big business, attracting over $8.3 billion in ad spend to reach a growing population of 55.4 million with over $168 billion in discretionary spending.

Feb 05

Hispanic Millennials And Financial Services

By Jose Villa

Historically, financial service companies have been slow to focus on the burgeoning U.S. Hispanic market.

Oct 02

Applying “Total Market” to Digital

By Jose Villa

Do a Google search for “total market approach” and you’ll quickly see that this relatively new marketing concept continues to generate buzz, excitement and confusion within the U.S. marketing world.

Jul 17

The Future of Advertising to Asian Americans

By Jose Villa

This past May, President Obama recognized the contributions of Asian Americans and Pacific Islanders to this country in his AAPI Heritage Month speech.

Feb 20

Effectiveness of Billboards for New Products

By Jose Villa

Billboards. They tell you everything you need to know about a product with an effective use of imagery and words. Hopefully.

Jun 13

Cutting media budgets and investing more in owned and earned media

By Jose Villa

I recently read a blog post from Forrester Research’s Shar VanBoskirk titled “Marketers Should Cut Ad Budgets To Thrive In The Age Of The Customer”