Owned Media

Aug 06

The Media, Entertainment and Technology World of Crosscultural Millennials

By Jose Villa

Millennials are the most heavily researched and analyzed group in America.

Feb 05

Hispanic Millennials And Financial Services

By Jose Villa

Historically, financial service companies have been slow to focus on the burgeoning U.S. Hispanic market.

Jan 30

The future of wallets in one word? Digital.

By Jose Villa

Throughout January the strategists at Sensis shared with you trends that will impact this year’s digital landscape. From wearable devices to home and office equipment, they’ll all be connected to the Internet.

Jan 16

In 2015, wearable technology will widen consumer-messaging horizon

By Jose Villa

The strategists at Sensis continue to research the biggest trends that will impact this year’s digital landscape to share with you. Our pick this week? Wearable technology.

Jan 09

4 Big Consumer and Digital Trends to Watch in 2015

By Jose Villa

As we enter 2015, the strategists at Sensis are researching the biggest trends that will impact this year’s digital landscape to share with you.

Oct 02

Applying “Total Market” to Digital

By Jose Villa

Do a Google search for “total market approach” and you’ll quickly see that this relatively new marketing concept continues to generate buzz, excitement and confusion within the U.S. marketing world.

Jul 17

The Future of Advertising to Asian Americans

By Jose Villa

This past May, President Obama recognized the contributions of Asian Americans and Pacific Islanders to this country in his AAPI Heritage Month speech.

May 13

It’s a collaborative economy. Is your brand a willing participant?

By Jose Villa

Whole industries are being shaken and disrupted by seemingly small startups.  Startups that appear to come “out of nowhere” and turn industries and markets upside down. Let’s take a look at Airbnb as an example.

Apr 26

The Hispanic Mobile In-Store Experience – Social Shopping

By Jose Villa

What are the best ways for retailers and CPG companies to engage Hispanics via their mobile devices?

Mar 05

Nordstrom: A case study in connecting in-store and online experiences

By Jose Villa

This weekend I went to Nordstrom Rack to buy some jeans. When it was time to pay, the cashier asked me if I’d like to have my receipt emailed to me. This was the first time I’ve been offered this option, and I took them up on their offer.