Earned Media

Aug 06

The Media, Entertainment and Technology World of Crosscultural Millennials

By Jose Villa

Millennials are the most heavily researched and analyzed group in America.

Apr 21

Millennials, Music, Marketing

By Jose Villa

The last two weekends, all three combined for the ultimate West coast music festival, Coachella.

Mar 30

Digital is the New Currency

By Karla Fernandez Parker

I recently attended SXSW Interactive, the premiere international symposium on digital, and watched a panel about “turning fans into customers.” I really liked what Peter Scott, of Turner Sports, said: “Digital is the new currency.”

Jan 23

Facebook banking, smart devices, and social commerce: Here’s what you need to know

By Jose Villa

January’s almost over and if you haven’t caught up with the trends that will impact this year’s digital landscape, you better do it now. To help you out, the strategists at Sensis continue to research “what’s next” in digital to share with you.

Oct 02

Applying “Total Market” to Digital

By Jose Villa

Do a Google search for “total market approach” and you’ll quickly see that this relatively new marketing concept continues to generate buzz, excitement and confusion within the U.S. marketing world.

Jul 17

The Future of Advertising to Asian Americans

By Jose Villa

This past May, President Obama recognized the contributions of Asian Americans and Pacific Islanders to this country in his AAPI Heritage Month speech.

Apr 26

The Hispanic Mobile In-Store Experience – Social Shopping

By Jose Villa

What are the best ways for retailers and CPG companies to engage Hispanics via their mobile devices?

Jun 13

Cutting media budgets and investing more in owned and earned media

By Jose Villa

I recently read a blog post from Forrester Research’s Shar VanBoskirk titled “Marketers Should Cut Ad Budgets To Thrive In The Age Of The Customer”