Millennials are the most heavily researched and analyzed group in America.
The last two weekends, all three combined for the ultimate West coast music festival, Coachella.
I recently attended SXSW Interactive, the premiere international symposium on digital, and watched a panel about “turning fans into customers.” I really liked what Peter Scott, of Turner Sports, said: “Digital is the new currency.”
January’s almost over and if you haven’t caught up with the trends that will impact this year’s digital landscape, you better do it now. To help you out, the strategists at Sensis continue to research “what’s next” in digital to share with you.
Do a Google search for “total market approach” and you’ll quickly see that this relatively new marketing concept continues to generate buzz, excitement and confusion within the U.S. marketing world.
This past May, President Obama recognized the contributions of Asian Americans and Pacific Islanders to this country in his AAPI Heritage Month speech.
What are the best ways for retailers and CPG companies to engage Hispanics via their mobile devices?
I recently read a blog post from Forrester Research’s Shar VanBoskirk titled “Marketers Should Cut Ad Budgets To Thrive In The Age Of The Customer”